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Promotion Guide

This document provides a complete overview of how ApplyKite should be presented across social media platforms, including brand usage, messaging, content structure, affiliate strategy, and real promotion references.

Our principle:

Show value first. Promotion comes after clarity.

1. About ApplyKite

ApplyKite is an AI-powered academic assistant designed for serious applicants pursuing:

  • Master’s and PhD programs
  • Fully funded positions
  • Scholarships
  • Postdoctoral opportunities
  • Research collaborations

We help users generate structured, personalized academic documents such as:

  • Emails to professors
  • Research proposals
  • Motivation letters
  • Statements of purpose

We are not a generic AI tool.
We are a structured academic workflow solution.

2. Our Brand Values

All content must reflect:

Structure Over Guesswork​

We replace confusion with clarity.

Practical Academic Focus​

We solve real academic workflow problems.

Transparency​

No guarantees. No false claims. No hype.

Serious Applicants​

Our audience is goal-oriented and academically focused.

Empowerment Through Tools​

We help applicants move faster and more confidently.

3. Logo Usage Guidelines

ApplyKite Logo

ApplyKite Logo

ApplyKite Logo

To maintain brand consistency:

Correct Usage​

  • Use official logo files only
  • Maintain original proportions
  • Place on clean backgrounds
  • Keep sufficient white space
  • Use high resolution

Avoid​

  • Stretching or distorting
  • Changing brand colors
  • Adding effects or shadows
  • Placing on cluttered backgrounds
  • Cropping logo elements

The logo should feel academic, clean, and professional.

4. Brand Colors & Visual Direction

ApplyKite Logo

ApplyKite Logo

Our visual identity should feel:

  • Clean
  • Modern
  • Academic
  • Structured
  • Trustworthy

Recommended design direction:

  • Light or neutral backgrounds
  • Minimalistic layouts
  • Clear typography
  • Structured spacing
  • One dominant brand color

Avoid:

  • Loud neon colors
  • Meme-style graphics
  • Overly playful layouts
  • Cluttered slides

We are academic — not entertainment-driven.

ApplyKite Logo

ApplyKite Logo

ApplyKite Logo

5. Messaging & Positioning

Messaging Angles That Convert​

  • “Stop writing from scratch.”
  • “Structure your academic documents in minutes.”
  • “Professional emails to professors.”
  • “Clarity before submission.”
  • “AI support for serious applicants.

Core Value Proposition​

Always emphasize the value we add:

  • Speed – Generate structured documents in minutes.
  • Customization – Outputs tailored to the user’s academic profile.
  • Clarity – Professionally structured writing.
  • Confidence – Users feel prepared and organized.
  • Efficiency – Save hours of drafting and rewriting.

Avoid​

  • “Guaranteed admission”
  • “100% funding promise”
  • “Instant acceptance”
  • Overhyped AI claims

We improve process quality — not outcomes guarantees.

6. How We Promote on Social Media

You can reference our official accounts to see how we structure content and messaging:

(Insert your official social links below if available)

Our promotion strategy focuses on:

  • Educational breakdowns
  • Demonstrations
  • Academic problem-solving
  • Before/after examples
  • Real document outputs

We rarely do direct “Buy now” promotion.
We demonstrate value first.

7. High-Converting Content Formats

Based on performance insights:

1️⃣ Demo Videos (Highest Conversion)​

Structure:

  1. Strong academic pain point
  2. Show dashboard
  3. Generate document live
  4. Highlight structure & clarity
  5. CTA with affiliate link

Authentic screen recordings perform better than polished ads.

Slide structure:

  1. Academic mistake 2–4. Why it fails 5–6. Structured solution Final slide: CTA

Angle: “Stop guessing. Start structuring.”

ApplyKite Logo

ApplyKite Logo

ApplyKite Logo

ApplyKite Logo

ApplyKite Logo

3️⃣ Case Study Format​

Position as: “I tested this AI academic assistant for 7 days.”

Include:

  • Real outputs
  • Observations
  • Strengths
  • Who it’s best for
  • Honest evaluation

Trust converts better than hype.

4️⃣ PDF Guide / Lead Magnet​

Example:

“The 5-Step Framework to Email Professors Successfully”

Provide value. Then introduce ApplyKite as the structured assistant.

8. Platform-Specific Content Strategy

Content must match the audience behavior of each platform.

LinkedIn​

Audience: Serious academic professionals and applicants.

Best Content:

  • Document breakdowns
  • Email structure analysis
  • Academic writing frameworks
  • Case studies

Tone: Professional, analytical, structured.

Instagram​

Audience: Younger applicants.

Best Content:

  • Carousels
  • Short demos
  • Before/after comparisons
  • Quick tips

Tone: Clear, motivating, structured.

YouTube / Shorts​

Audience: High-intent learners.

Best Content:

  • Full walkthrough demos
  • Proposal generation example
  • Email rewriting example
  • Live dashboard demo

Tone: Educational and practical.

Telegram / Email​

Audience: Warm and high-intent users.

Best Content:

  • Step-by-step guides
  • Framework breakdowns
  • Structured academic tips
  • Case examples

Tone: Direct, value-driven, clear.

9. Content Category

To maximize engagement and conversions, content should be diversified into clear categories.

Category 1: Scholarship & Program Introduction (Country-Specific)​

Example:

  • “Top Fully Funded Scholarships for Pakistani Students”
  • “Best PhD Programs in Germany for Pakistani Applicants”
  • “Scholarships for Indian Students in Europe”

Structure:

  1. Introduce the opportunity
  2. Explain eligibility and deadlines
  3. Highlight document requirements
  4. Show how ApplyKite helps prepare those documents

This format works well because:

  • It attracts high-intent users.
  • It is educational.
  • It naturally integrates our solution.

Category 2: Specific Program Breakdown​

Example:

  • “How to Apply for the XYZ Scholarship”
  • “Step-by-Step Guide to [Program Name] Application”
  • “Documents Required for [University Name] PhD Program”

Structure:

  1. Program overview
  2. Required documents
  3. Common mistakes
  4. Demonstration of generating one document using ApplyKite

This creates contextual relevance and practical value.

Category 3: Country-Based Program Lists​

Example:

  • “5 Fully Funded PhD Programs in Canada”
  • “Top Master’s Scholarships in the UK for Pakistani Students”
  • “Best Research Grants in Australia”

Then integrate:

“How to prepare your email/proposal/motivation letter efficiently.”

This builds authority and attracts targeted traffic.

Category 4: Simple Demo Video – How to Use Kite AI​

Highly recommended.

Content idea:

Record a simple screen video showing:

  1. Login to dashboard
  2. Select document type (e.g., Email to Professor)
  3. Input basic user details
  4. Generate output
  5. Show structured final result

Keep it:

  • Real
  • Clear
  • Simple
  • 1–2 minutes maximum

Focus messaging on:

  • Speed (“Generated in under 2 minutes”)
  • Customization (“Tailored to this profile”)
  • Professional structure
  • Time saved

Authenticity converts better than polished ads.

Category 5: Value-Focused Educational Content​

Examples:

  • “Why Most Students Don’t Get Responses from Professors”
  • “3 Mistakes in Research Proposals”
  • “How to Structure a Strong Motivation Letter”

Then show:

ApplyKite as the structured assistant that solves this.

Always focus on:

Value first. Tool second.

Final Principle

Every piece of content must answer:

“What value does the user see here?”

If users only see “promotion,” it won’t convert.
If they see clarity, structure, and real academic value — it will.

ApplyKite is not hype.

It is structured academic assistance for serious applicants.